Why You Should Attend
Global Wine Market
With 36 bn bottles of annual wine production, 200k wine labels and 150k professional winemakers the global market is more competitive than ever before. Making a good wine is not enough, any more. How can your winery differentiate?
Social Media
Today’s users of mobile devices spend 145 minutes on their gadgets. By 2021 mobile data traffic will grow sevenfold and 5.5 bn people will use mobile phones. Growth is fuelled by a new lifestyle built around Social Media. How does this impact the wine business?
Direct Sales & Engagement
Millennials opt for wine brands that showcase patterns important to them. They seek buying advice online and through social media, look for values & savings and embrace loyalty programs. Buying direct is their natural choice. How shall wineries engage with them?
New Consumers
Generation X will soon become the largest wine consumer demographic. Millennials are reaching legal drinking age with dramatically different social and behavioural patterns: the high-tech freak selfie generation is the next wave of wine enthusiasts. Are wineries ready for this?
Zsolt Keszler, MBA
Digital marketer, strategist in Germany, founding partner of the Dee-Wine digital marketing agency. Freelance consultant splitting his time between supporting wineries building and executing their strategy and implementing complex business transformation programs for companies.
Caro Maurer, MW
Journalist, correspondent in New York and Los Angeles, staff editor for the German edition of Forbes magazine and Die Welt. Freelance wine writer sharing her time between the daily newspaper in Bonn, and the two magazines of Der Feinschmecker and Fine. Also works as a wine educator for the Weinakademie Austria.
