The world wine market is moving fast and has become competitive to an extreme. Running a winery in today’s business environment has become a complex job: creating great wines is only your starting point. As wine is a social product, to stand out of the crowd your winery has to engage with customers. Millennials make buying decisions based on recommendations and for them impressions matter most. It is imperative that your sales and marketing activities are adjusted to the new digital era. To create your winery’s custom digital wine marketing and sales strategy we help you understand your current state and improvement potentials.
Digital Marketing Benchmark Report
Wondering why you need Digital Wine Marketing?
Read our blog post about what drives changes in the wine business.
Using the as-is report the next step is to create an improvement plan. Each winery is different. Your digital marketing maturity is one key aspect that influences the agenda. Where to start changes depends, however, on other vital factors. There is no one single recipe. Your sales strategy, your team’s social media skills and their ability to change all play a role in defining the right sequence of changes. Whether to turn your event promotion practices around, build a content management framework or adjust your social footprint first depends on your winery’s specific circumstances. That is why the proper definition of the improvement steps and targeted process model are key.
Process and Architecture Design
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Wineries have limited time to spend on digital marketing planning and roll-out. Yet, no plan has any worth without putting that into action. This is a challenge many contemporary winemakers face. We understand sales and marketing processes, social media and customer lifecycle specific to the wine business. Our delivery model links in contributors who are experts in their respective domains. We deliver turnkey projects or just selected components – the decision is yours. You do not have to start big: take the first, small step as your bandwidth allows. But take it!
Digital Tools Deployment
Time is a rare asset that is difficult to balance right. Technology frees up bandwidth that we can spend elsewhere. Going digital will engage you with new wine enthusiast but this will create other challenges. You will have to organize your digital campaigns, run your events and analyze customer behavior. The results will trigger required changes to your digital footprint, promotion strategy and event focus. Your sales and marketing teams will need coaching on how to adjust their approach. Digital wine marketing is a lifestyle, not a diet – let Dee-Wine help you with your daily operation!