YOUR ONE-STOP SHOP FOR DIGITAL WINE MARKETING
As the wine business is becoming more competitive than ever before, the most important asset for a successful online wine business becomes the customer itself.
Wine and Social Media are match made in heaven – both are about engagement. Find out where wineries stand in various regions of the world with the application of digital marketing and why it is imperative for them to change their approach.
When used right, Facebook is an excellent wine marketing channel. There are some caveats though that all wine business owners should be aware of.
ProWein and Geisenheim University study finds wine procurement value chain to get shorter and direct online sales becoming a major channel.