Social Footprint Creation
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Drive Engagement with Efficiency
In social media engagement happens through interesting content. It is not only about promoting offers, reporting about new vintages or events at your winery. Interesting content is a broad term. It can be anything that social media users find entertaining, educating or relevant. Many topics go well with wine: events, travel, experiences – the list is endless.
All this content you have to create yourself or find it elsewhere to curate and share further. For this the required time-investment can be daunting. US wineries spend 5.3 hours on social media weekly – twice as much as their German counterparts. How can you get more out of your efforts? The answer is content management.
Content Management Framework
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Convert Your Events into Success
Wine is a social product: events associated with them are a great way to interact with customers and prospects. Whether a tasting event at your winery or a masterclass at a trade show – they all need promotion. There is hardly anything more costly than events without visitors. Securing proper attendance is vital for your event’s success. The good news is that social media as promotion channel is a perfect match to wine as a social product. Select your target audience, take the right digital marketing toolkit and get your campaign organized. Add the right facilitators on top and you have done everything to make your event a success.