Attract visitors in a whole new way
Each year the world’s leading wine business event ProWein attracts more than 50.000 visitors. Retail and wholesale buyers from over 100 countries come to Düsseldorf to complement their wine portfolio. With over 5.000 exhibitors the competition for attention of these traders is enormous. They arrive with a full calendar: chance to grab their attention at the fair itself is minimal. That is why it is vital for wineries to create buyer interest well before the actual event takes place.
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Engage visitors via masterclasses & workshops
Official tastings belong to the most popular ProWein instruments. They attract wine experts, traders and buyers – individuals wishing to find hidden gems. Tasting events help these people navigate through the plethora of wines. They also enable wineries to stand out of the crowd and present their wines to key influencers.
5 factors determine the success of ProWein tasting events:
Attractive topic and compelling event title
Professional, renowned facilitator
Targeted multi-channel promotion
Superb attendee event experience
Consistent follow-up of leads
Event Theme & Title
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Create interest that converts to business
ProWein is an excellent networking forum for participants of the wine business. Producers, suppliers, wine experts and traders all attend to meet partners, show or taste new wines. For wineries at ProWein it is all about grabbing visitor attention. Large investments go into creating attractive exhibition booths that intend to help exhibitors stand out of the crowd. If your winery does not want to spend a fortune to show off, can you still compete for buyer attention?
Our omni-channel campaigns help you engage your prospects before they set foot at the fairground.