DIGITAL WINE MARKETING
SELF-ASSESSMENT

Learn about how you compare and what more you can do

Welcome to our free evaluation tool!

By filling out the questionnaire you will get an initial assessment about how far your winery is into into digital wine marketing.

Simply answer the questions below by marking the applicable choice(s) and at the end we will tell you how you compare against industry best practice. Moreover, we tell you what opportunities you can tap into in case you wish to advance in digital wine marketing.

Social Footprint
Content Management
Event Management
Conversion

Social Footprint

On how many of these channels does your winery have a business profile: Facebook, Instagram, Twitter, YouTube, LinkedIn?*

Note: a business profile is an official company account – this is not to be mistaken for your personal use of these platforms.

We do not have a social profile on any of these

One

Two

Three

4 or more

What is the posting frequency of your winery on its primary social network?

We do not use social networks

We post occasionally

We post minimum 1x a week

We post minimum 1x a day

We post several times a day

How is social media managed by your winery?

We do not use social media

A single team member collects, creates and shares content in part-time

A dedicated social media responsible collects, creates and shares content in full-time

We use a marketing agency that collects, creates and shares content on our behalf

Several team members led by a dedicated social media responsible syndicate and share content

Content Management

How do you schedule your content creation and distribution?

We do not share content on social media

We create and share content when we find time to do it

We create and share content at scheduled, regular intervals

We use a content calendar that tells when to create and share what content

We use a marketing agency who does this for us

What is the type of content your winery shares on social networks?

We do not share content on social media

Content exclusively associated with our winery | News about events, products and our life

Content associated with our winery | Occasionally other information that we find relevant

Content associated with our winery | Regularly other information that we find relevant

We analyze what content ticks our customers | We share content what they find relevant

How do you locate content that you share on social networks?

We do not share content on social media

We occasionally review websites, blogs, social networks and share what we find relevant

We regularly review websites, blogs, social networks and share what we find relevant

We use tools to monitor websites, blogs, social networks | We share content with auto-scheduler

We use a marketing agency who does this for us

Who creates the content that you share on social networks?

We do not share content on social media

We mostly share public content created by others

We create our own content | We make videos, take pictures and write posts but also share public content

We create our own content | We engage our customers into content creation through contests & promotions

We use a marketing agency who does this for us

What type of content do you create & share on social media?

We do not share content on social media

Own text | Images we find elsewhere (stock material)

Own text | Images we create ourselves

Own text | Images, videos & other creative we create ourselves

Own text | Images, videos & other createive, social contests / sweepstakes we create ourselves

Event Management

Which offline methods do you utilize to promote your wine events?

We do not use offline promotions

Invitations per post

Invitations per post | Advertisements in print media (newspapers, magazines)

Invitations per post | Advertisements in print media (newspapers, magazines) | Printed flyers

Any of the above methods with links to event website

Which e-mail distribution method do you use to promote your wine events?

We do not use e-mail promotion

We send out invitations using standard e-mail software (e.g., Outlook, Gmail)

We send out invitations using a bulk e-mail sender tool

We use an e-mail campaign tool (e.g., Mailchimp, CampaignMonitor) | We track open and click rates

We use a marketing agency who does this for us

Which online methods do you utilize to promote your wine events?

We do not use online promotions

Announcements on our website

Announcements on our website | Event posts on social networks

Announcements on our website | Event posts and advertisements on social networks

We use a marketing agency who does this for us

Which statement best describes how you run your wine events?

No registration required

Registration required

Registration required | Check-in at event location

Registration required | Check-in at event location | Attendees followed up post-event

Registration required | Check-in at event location | Feedback collected | Attendees followed up post-event

Which statement describes best how you manage event attendees?

Attendees not tracked

Attendees not tracked | Verbal feedback may be collected

Attendees tracked with best effort | Contact details of some collected

Attendees tracked systematically | Contact details & feedback of most collected

Attendees tracked systematically | Contact details & feedback of most collected | Follow-up with post-event promotions

What type of promotions do you run during your wine events?

We do not use promotions

We use sweepstakes | Sign-up manually or with business cards

We use sweepstakes & special offers | Sign-up manually or with business cards

We use sweepstakes | Sign-up electronically

We use sweepstakes & special offers | Sign-up electronically

Conversion

How do you send out newsletters to your customers?

We do not send out newsletters

Occasionally, using standard e-mail software (e.g., Outlook, Gmail)

Regularly, using standard e-mail software (e.g., Outlook, Gmail)

Regularly, using a bulk e-mail sender tool (no tracking)

Regularly, using an e-mail marketing tool with tracking function (e.g., Mailchimp, CampaignMonitor)

What newsletter metrics do you regularly track?

We do not / cannot track any metrics

Subscribes – Unsubscribes

Subscribes – Unsubscribes | Open rate

Subscribes – Unsubscribes | Open rate | Click through rate

Subscribes – Unsubscribes | Open rate | Click through rate | Link popularity

What are the characteristics of your winery website?

Not sure / We do not have a website

Standard (traditional)

Responsive (mobile optimized)

Responsive (mobile optimized) | Integrated with social media OR newsletter sign-up

Responsive (mobile optimized) | Integrated with social media OR newsletter sign-up | Supports eCommerce (webshop)

What is your main information store for customer data?

Not sure

Office applications > Word, Excel, Outlook

Separate business systems > ERP, CRM, Marketing Automation, Webshop

Integrated business systems > ERP, CRM, Marketing Automation, Webshop

Integrated business systems with a dedicated master > ERP, CRM, Marketing Automation, Webshop

What customer information do you store, track and manage?

Contact details | Purchase history

Contact details | Purchase history | E-mails

Contact details | Purchase history | E-mails | Interaction history

Contact details | Purchase history | E-mails | Interaction history | Feedback & preferences

Evaluation

You are only one step away from receiving your evaluation. Please fill-in the Name and E-mail address fields. By providing this information you we can -e-mail you the assessment results for your reference. We will also provide you with a free copy of the “Digital Wine Marketing – What’s In It For Wineries” whitepaper.

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*Mandatory Fields

DIGITAL WINE MARKETING SELF-ASSESSMENT

Welcome to our free evaluation tool!

Social Footprint

Social Footprint

On how many of these channels does your winery have a business profile: Facebook, Instagram, Twitter, YouTube, LinkedIn?*

Note: a business profile is an official company account – this is not to be mistaken for your personal use of these platforms.

What is the posting frequency of your winery on its primary social network?

How is social media managed by your winery?

Content Management

Content Management

How do you schedule your content creation and distribution?

What is the type of content your winery shares on social networks?

How do you locate content that you share on social networks?

Who creates the content that you share on social networks?

What type of content do you create & share on social media?

Event Management

Event Management

Which offline methods do you utilize to promote your wine events?

Which e-mail distribution method do you use to promote your wine events?

Which online methods do you utilize to promote your wine events?

Which statement best describes how you run your wine events?

Which statement describes best how you manage event attendees?

What type of promotions do you run during your wine events?

Conversion

Conversion

How do you send out newsletters to your customers?

What newsletter metrics do you regularly track?

What are the characteristics of your winery website?

What is your main information store for customer data?

What customer information do you store, track and manage?

Evaluation

DIGITAL WINE MARKETING
SELF-ASSESSMENT