ABOUT DEE-WINE
Strategy
Transform your wine business by using digital marketing. We help you build an effective strategy that revolutionizes brand awareness, customer engagement and business results. Everything from getting started to hands-on design, implementation and operation.
Promotion
Promote your wine brand to today’s mobile, connected customers using an effective, state-of-the-art social footprint and automated distribution of attractive content. Convert your wine events into a marketing machine that drives long-term customer engagement.
Resources
Learn about the latest trends and techniques in digital wine marketing. Our Resources section is home to our blog, offering practical insights, expert advice and helpful tips for anyone interested in using digital technology for boosting their wine business.
WHO WE WORK WITH
HOW CAN DIGITAL WINE MARKETING BOOST YOUR BUSINESS?
Find out by using our 5-min self-assessment tool. It is completely free.
Why you should consider Digital Wine Marketing
Global wine market extremely competitive
- Annual production: 36 bn bottles
- Label diversity: 200k instances
- Professional winemakers: 150k
- DE: 28.000
- FR: 27.000
- SP: 5.000
- US: 9.000
Millennials | your next generation wine consumers
- Age: 20-35
- Profile: digital natives | selfie-generation | high-tech freaks
- Population: 1.7 billion
- EU: 95 million
- US: 75 million
- DE: 15 million
- FR: 12 million
- IT: 9 million
- SP: 7 million
Millennials | Social and buying patterns
- Primary connecting device → Smartphone
- Shopping information source → Social Media
- Key reasons to follow a brand → Values & Savings
- Purchases driven by → Price, Quality & Brand
- Engagement through → Loyalty Programs & E-mail
Millennials | How to engage them
- Apply a mobile first strategy to stay relevant
- Integrate digital marketing with traditional communications
- Build strong social footprint that drives conversion
- Activate direct sales via your own webshop
Wineries in Europe left behind
- European wineries failed to recognize demographic shift of consumers
- European wineries focus their social activity on information broadcasting, advertising & public relations
- US wineries successfully target millennials according to their social & buying patterns
- US wineries use digital channels for customer engagement, promotion & sales conversion
Dee-Wine helps wineries cover the gap
Social Media and Wine are match made in heaven – both of them are about engagement! As new generation of wine consumers treat Social Media as their reliable source of information it is imperative for wineries to develop a Digital Marketing Strategy and run Promotions. Dee-Wine guides you how your winery can utilize the unique reach, traceability and economics of digital channels.
Can you engage the next generation of wine enthusiasts?
Find out by using our free, 5-min self-assessment tool.
