WHO WE WORK WITH
Dee-Wine restructured our daily work, demystified online technology and enabled us to run marketing digital campaigns targeting millennials - our next generation customers. This is Wine Business 2.0.
HOW CAN DIGITAL WINE MARKETING BOOST YOUR BUSINESS?
Find out by using our 5-min self-assessment tool. It is completely free.
Why you should consider Digital Wine Marketing
Global wine market extremely competitive
- Annual production: 36 bn bottles
- Label diversity: 200k instances
- Professional winemakers: 150k
- DE: 28.000
- FR: 27.000
- SP: 5.000
- US: 9.000
Millennials | your next generation wine consumers
- Age: 20-35
- Profile: digital natives | selfie-generation | high-tech freaks
- Population: 1.7 billion
- EU: 95 million
- US: 75 million
- DE: 15 million
- FR: 12 million
- IT: 9 million
- SP: 7 million
Millennials | Social and buying patterns
- Primary connecting device → Smartphone
- Shopping information source → Social Media
- Key reasons to follow a brand → Values & Savings
- Purchases driven by → Price, Quality & Brand
- Engagement through → Loyalty Programs & E-mail
Millennials | How to engage them
- Apply a mobile first strategy to stay relevant
- Integrate digital marketing with traditional communications
- Build strong social footprint that drives conversion
- Activate direct sales via your own webshop
Wineries in Europe left behind
- European wineries failed to recognize demographic shift of consumers
- European wineries focus their social activity on information broadcasting, advertising & public relations
- US wineries successfully target millennials according to their social & buying patterns
- US wineries use digital channels for customer engagement, promotion & sales conversion
Dee-Wine helps wineries cover the gap
Social Media and Wine are match made in heaven – both of them are about engagement! As new generation of wine consumers treat Social Media as their reliable source of information it is imperative for wineries to develop a Digital Marketing Strategy and run Promotions. Dee-Wine guides you how your winery can utilize the unique reach, traceability and economics of digital channels.