Boost your wine sales

Offer valid until 31st March, 2018 only

Social Footprint
ProWein special price

Direct-to-consumer sales via your own online shop is an attractive, profitable alternative to traditional distribution models. Yet, it requires several components to be aligned to one another.

Getting your website up and running is simple. Transforming it into a conversion-centric online shop is way more complex. Getting a company Facebook page published is simple. Engaging customers via the same page is again a different story. Wherever you look, you will find that  boosting the direct-to-consumer sales channel requires the harmonisation of several digital components (web presence, CRM, marketing automation, social media, online promotion).

Your ultimate goal should be to have a powerful, automated lead generation and conversion engine working as smooth as possible. How do you go about building one?

This is what our digital marketing and sales improvement guide explains. With a detailed analysis we look at your current situation and detail out what you should do to enable your direct-to-consumer sales.

As our one-time offer, for all projects agreed during or before ProWein 2018 we develop your personalised, custom-made, comprehensive


Digital Marketing & Sales
Improvement Guide

with a




*Regular price: €2.500 | Offer valid for orders received on or before 31st March, 2018 | Personal meeting at ProWein 2018 is not a pre-requisite | To claim this offer without a ProWein meeting please use the contact form here.


Interested? Meet us at ProWein!

Book a personal meeting with us and get more details!

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Why Take Our Offer

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Direct-to-consumer wine sales surge

An increasing number of wine drinkers collect information about brands and wines using social media channels. They also prefer to make their purchases online. Direct-to-consumer sales of wineries are on the rise globally. With competitive, affordable logistics services available on the market, wineries can enjoy high profitability and direct customer engagement if they decide to start selling online.

Online sales done right needs many elements

For wine online sales to operate well, several components have to be built, integrated and maintained in a consistent fashion. Wineries should build responsive websites and online shops, renew their communications strategy and move it online, build a strong social footprint, introduce marketing automation and utilise online promotion.

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Wine business specific expertise is key

Wine business is special – generic tactics need adjustment. Dee-Wine founders Beáta and Zsolt Keszler are seasoned digital marketing and wine business professionals. They are specialised in helping wine business companies get on their own foot with direct-to-consumer sales by building and implementing a digital marketing and online sales strategy.

What Is Included

Analysis Domains

The Digital Sales & Marketing Improvement Guide delivers an objective action plan for all key areas relevant for driving direct online wine sales. We look at all domains that have an impact on your direct-to-consumer sales.

  • Customer Data & Contact Management
  • Marketing Automation / E-mail Marketing
  • Social Footprint & Engagement
  • Webshop/Website Structure & Content
  • Conversion Strategy
  • Online Promotions
  • Event Management

The Improvement Guide evaluates and summarises the present status of your wine business in the above domains. It also documents a list of actionable recommendations custom to your situation. These are pragmatic steps concrete enough so that you can start addressing them one by one. If you prefer, Dee-Wine can further engage in a design exercise to create your custom project and investment plan.

Package Content

A plan is only useful if it is customised to your specific situations and includes pragmatic actions that are executable. We make sure that your improvement guide matches these criteria and we enable you to to discuss the details of execution in  private meetings.

  • 2×1 hour telephone or online consulting
  • individual assessment of key areas (questionnaire + direct evaluation)
  • written documentation of
    • key findings
    • step-by-step recommendations of improvements
    • suggested priorities

Upon request Dee-Wine can work with you further as client-side project manager in your implementation process and can take over some of the campaign management and marketing automation related operations work from you.

What You Benefit

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Get the most out of online sales

By doing digital marketing & sales right you can get more out of your online investments. Make sure that your customer engagement and conversions deliver the expected results.

Understand where you need to improve

Avoid spending money in areas that do not improve you sales. Investing in specific areas, such as online advertising without creating a proper customer journey will burn your cash. Learn which specific components you have to get under control.

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Get an actionable plan

Rather than staying with generic suggestions it is important to get a personalised, actionable set of recommendations. Our improvement guide provides you exactly that: a prioritised step-by-step list of actions.

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Interested? Meet us at ProWein!

Book a personal meeting with us and get more details!

Digital Wine Marketing - Dee-Wine on iPad image